Alan S. Maltz, renowned Fine Art Photographer, is a visionary who captures the spirit and essence of Florida with unparalleled passion. As a self-taught artist, his journey is guided by an intrinsic connection to the light and the natural world — revealing beauty in the everyday and transforming it into enduring expressions of art.

Since embracing Florida as the heart of his artistic path, Maltz has cultivated an impressive portfolio spanning over four decades. His Collection of Florida Art continues to evolve, each piece reflecting his refined perspective and growing mastery.

The Alan S. Maltz Gallery, located in the heart of Old Town Key West, celebrated its 26th anniversary in January 2025. Over the years, this space has grown beyond a showroom into a creative haven where innovation meets tradition. As the driving force behind every facet of the gallery, from operations to new artistic ventures, Maltz ensures that quality remains its cornerstone. His success is apparent in every detail, supported by a dedicated team and fueled by the love & talents of his wife Leslie. Together, they embody the creative and personal harmony that defines Alan’s artistic vision.

At his college graduation ceremony, Maltz heard a voice from within speak these four simple words: “Pick up a camera.” The message was clear and insistent. Before that moment in time, he never had taken a picture or had any inclination toward art; his degree was in psychology. The following day he left for Europe and North Africa on a pre-planned trip with some friends and a newly acquired camera in hand. The transatlantic flight allowed Maltz some time to get familiar with the camera’s basic functions,
and he captured his first picture in France three days later titled, “Meeting
in Marseilles.” He continued on this journey for four months and upon his return, reviewed the results of his efforts. At that transitional moment,
Maltz understood the meaning of “The Voice,” and realized he had found
his “Calling in Life.”

He is acclaimed for his visionary approach to directing and managing art projects of any size and structure – from a solo piece in a private home, to an entire airport or office complex. Maltz and his design team have the ability to produce virtual renderings of each space and digitally place proportional mockups for review. This process happens prior to the physical installation, thus allowing the client to make more informed decisions with great confidence.

In 2008, Alan Maltz was commissioned by the Ocean Reef Club in Key Largo to create a series of eight large-scale fine art murals. These pieces, printed on fabric and displayed with dowel rods, ranged in size from 120”W x 78”H to 240”W x 98”H and were designed to complement the club’s Town Hall, a hub for conferences and events.

The challenge Maltz faced was the vibrant colors included in his existing portfolio did not conform to the conservative nature of the venue; so, he went back to the drawing board. After much thought, experimentation and collaboration, a new series of art was born. Maltz found inspiration in old postcards from early to mid-century Florida, as well as the paintings of The Highwaymen (a group of roadside artists in the Fort Pierce area dating back
to the 1950s). He titled this new rendition, with its soft colors and vintage appearance, “The Old Florida Collection.”

“As an artist, it brings to light a feeling, a style, an essence – a heart-tugging pull to a simpler, freer, less technical time. I utilize a blend of sepia tones and muted colors on selected pieces, which transforms my art from PRESENT to PAST.”

It is now the subject of Maltz’s sixth coffee table book, “OLD FLORIDA – AN ARTISTIC INTERPRETATION”.